Pointing to the advantages of the bank in Iran’s banking system, Moslem Bemanpour; the manager of projects and developments department, added some hints about why and how to enter into new business area. He also discussed about the reasons that result in only 10 percent of success in the way of operationalizing the entrance program to new business. He stated that important reports of international management consulting institutes indicate that the companies with special attention to the field of their own business are successful to create values more than cost of capital (CC) and to achieve profitable and sustainable growth. Bemanpour also pointed out: some documented reports showed that these companies have leadership stance among their competitors in that sector. In other words, the average profitability of leadership in a specific division is usually much more than cost of capital. Broadly speaking, it is of great importance to be a market leader. The Strategy of entering into new businesses is depended on our response to some important concerns and questions such as: - is the selected business well- structured to be profitable? - is there any opportunity to stand in leadership position in the new market? - does the risk- reward ration fall in acceptable range? - what advantages and sources do we have to be able to create value? - finally, are our managers more informed than our competitors’ in the case of entering into a new business? The bank’s manager emphasized: Karafarin Bank is known as creditable and well-reputed bank in people’s minds. Our bank is capable and powerful in terms of financial ratios, asset, Non-Performing loan (NPL), professional personnel and Human Asset (HA), low number of branches, agile processes. Meanwhile, financial group of Karafarin Bank meets the wide range of customers’ needs due to its complete financial products and services.